23 Oct '15, 10am

"How to optimize the home page of your website" #seo #botkind

"How to optimize the home page of your website" #seo #botkind

The main purpose of your home page is not to rank for your keywords. The home page of Amazon.com does not have high rankings for the search terms "lcd tv", "gardening equipment" or "buy books". That's what the other pages on Amazon.com are for. The home page of your website has the following purposes: Welcome the visitor on your website. Describe in clear terms what your product or service is. Guide the visitor to the interesting pages on your site. If you want to get high rankings for particular keywords, optimize other pages of your website for these keywords. The more pages you optimize, the better. In general, you should optimize one page of your website for one search term. A web page that is highly relevant to one search term is better than a web page that is somewhat relevant to many search terms. If you optimize many of your web pages for different keywords that ar...

Full article: http://www.free-seo-news.com/newsletter703.htm#marketing

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