23 Oct '15, 7am

10 Growth Hacks to Drive New Search Traffic From Your Content #growthhack

Data and programmatic media opportunities aside, content is the single biggest focus for many of the smartest brands for 2015. The challenge, however, is tying any significant increase in investment to performance and making it possible to win budget not just from the "brand" pot, but also from the wider marketing budget. Proving the true value of content is never easy and the biggest challenge of all is setting expectation, especially around the period of time against wish return on investment will be measured. Many marketers will have seen this chart before, but it is a useful tool in helping to educate purse holders on that timeframe before you start thinking about the kind of tactics that will provide that return, preferably well within that time frame. The expectation of setting the final stage is to create the strategy itself and that means focusing in on the most pr...

Full article: http://searchenginewatch.com/sew/how-to/2393298/10-growth...

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