23 Oct '15, 4am

#marketing How to Avoid These 5 E-Commerce Content Fails #inbound

Let’s get one thing straight: ranking high in search engine results is important but it is not more important than your users understanding who you are and what you’re about. Irrelevant content will drive people away very quickly and soon enough, you’ll get slapped with a slew of demotions and all the money and resources invested will have been for nothing. On the other end of the spectrum we’ve got the paranoid business owners, who have an idea about what SEO is and are very reluctant to implement any measures fearing it will involve making compromises for the benefit of search engines alone.

Full article: http://www.semrush.com/blog/how-to-avoid-these-5-e-commer...

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