22 Oct '15, 1pm

On the SEO Theory blog: The Microsite Mistake - Mistaking Microsites for Mistakes #searchengineopti…

Dareen, the sad truth is that neither you nor Rand understand enough about search engine optimization to make a successful case for what is really a stupid idea. Did I watch the entire video? Of course I did — more than once. Here are a few quotes from Rand’s presentation: “And they’ll have that link back to their site and that blog or that microsite is earning a lot of their links that ideally they would want pointing to their own site.” First problem: He’s making an unrealistic assumption about companies not seeking links for their main site, so he is creating a Straw Man to knock down. If you can only object to a Straw Man argument, you don’t have a point to make. “These links are pointing in here, right? And they’re passing things like domain diversity from external linking sources and anchor text and trust and authority and all these great things and PageRank, stuff l...

Full article: http://www.seo-theory.com/2009/01/23/the-microsite-mistak...

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