22 Oct '15, 12am

Apple Devices Driving More Search Than Android In US [comScore]

This week at SMX East, I moderated a session called The New Search Landscape, which asked what the near-term future of search will look like. It was a lively and interesting discussion. For a full overview of the session, read Casie Gillette’s recap . At the outset, comScore’s Eli Goodman presented some overview data. It was predominantly about the impact of mobile devices on search activity. The several charts below are from his presentation. Desktop search is flat or declining. Even though there is some “time-spent” growth on desktop or laptop computers, search appears to have peaked; query volume growth is now all mobile (including tablets). Search queries coming from tablets are showing the highest growth, but that’s because they are growing from a smaller base. As a matter of absolute query volume, there’s more search happening on smartphones. What’s interesting in th...

Full article: http://searchengineland.com/apple-devices-driving-more-se...

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