20 Oct '15, 6am

Are You Making These 5 Mistakes When Importing From AdWords To Bing Ads? via @sengineland

The “Import from Google AdWords” feature within Bing Ads has proven to be a blessing to many a time-crunched PPC practitioner. However, its simplicity belies the fact that there are a few additional optimizations — some unique to Bing Ads — that could help ensure you’re getting the most ROAS (return on ad spends) from your campaigns. Taking just a little more time to make a few extra tweaks can be absolutely worth it — not just for your bottom line, but also to avoid costly errors. Here are five common mistakes when porting campaigns over: 1. Assuming “Time of Day Targeting” Works the Same Way As On Google On AdWords, dayparting is based solely on the time zone specified by the advertiser (and can’t be changed) when setting up the account. Bing Ads’ ad scheduling is based on the location of the person viewing your ad. This means if you set up your campaign to serve ads fro...

Full article: http://searchengineland.com/making-5-mistakes-importing-a...

Tweets

Bing Ads Remarketing Now Available For Search A...

searchengineland.com 19 Oct '15, 10am

Just ahead of the holiday surge, Bing Ads announced the launch of remarketing for search and shopping campaigns. The promi...

5 Mistakes SEOs Still Make With Links & Content...

searchengineland.com 22 Oct '15, 6pm

Building All Your Links To The Home Page: While some links to your home page are great, don’t saturate it. Focus on deep l...

#Luxury Shoppers See Fewer Ads - eMarketer vía @eMarketer #marketing

#Luxury Shoppers See Fewer Ads - eMarketer vía ...

emarketer.com 19 Oct '15, 1pm

Most have seen TV commercials in the past month October 19, 2015 | Advertising & Marketing | Retail & Ecommerce | Demograp...

Bing Ads Remarketing Now Available For Search A...

searchengineland.com 17 Oct '15, 9am

Just ahead of the holiday surge, Bing Ads announced the launch of remarketing for search and shopping campaigns. The promi...

Bing Ads Remarketing Now Available For Search A...

searchengineland.com 16 Oct '15, 11pm

Just ahead of the holiday surge, Bing Ads announced the launch of remarketing for search and shopping campaigns. The promi...

Grow Your Audience, Business Intelligence Datab...

searchenginewatch.com 18 Oct '15, 9pm

Businesses all over the world are in a continuous search for data that explains who their website visitors, audiences, and...

Bing Ads Remarketing Now Available For Search A...

searchengineland.com 15 Oct '15, 3pm

Just ahead of the holiday surge, Bing Ads announced the launch of remarketing for search and shopping campaigns. The promi...

Bing Ads Editor Gets An Update With More Horsep...

searchengineland.com 17 Oct '15, 1pm

Bing Ads Editor version 10.9 is now available, promising more speed and less memory drain. Here’s a rundown of what to exp...

How to Use the Bing Ads iOS App

semrush.com 16 Oct '15, 3pm

Bing Ads describe their iOS app as convenient, easy to use and provides Bing Ads in real time. They also state that the Bi...

SearchCap: Google Penalties, Bing Ads Remarketi...

searchengineland.com 15 Oct '15, 8pm

Google May Have Penalized Another Underground Link Network Oct 15, 2015 by Barry Schwartz Did Google just penalize the SAP...

On the SEO Theory blog: The Microsite Mistake -...

seo-theory.com 22 Oct '15, 1pm

Dareen, the sad truth is that neither you nor Rand understand enough about search engine optimization to make a successful...

Making the Business Case for a Circular Economy

Making the Business Case for a Circular Economy

environmentalleader.com 21 Oct '15, 3pm

On a positive note, our research shows the electronics sector is more efficient than most other industries in its use of n...

Why Video Ads In Google’s Search Results Are Cl...

searchengineland.com 17 Oct '15, 3pm

In April of this year, we learned that Google’s TrueView ads (on YouTube) were to blame for Google making less money per a...

#marketing How to Avoid These 5 E-Commerce Cont...

semrush.com 23 Oct '15, 4am

Let’s get one thing straight: ranking high in search engine results is important but it is not more important than your us...