19 Oct '15, 6pm

7 Low-Hanging Fruits That Any #SEO Can Fix by @neilpatel

Readability is a big area, and may fall into Design and well as Content Creation. You are looking at Legibility, Viewability and Comprehensibility. – Legibility is how easy/hard it is to read the actual words/sentences. Font-types can influence this (it’s not just Serif vs Sans-Serif – look at how much space is between enclosed elements (like “a” and “e”), and how clear ascenders/descenders are (“h” and “p”). Letter, Word and Line Spacing can all be slightly adjusted to add a little more “gap” around them (not to much around characters/words). – Viewability is how you see the text as a whole. Semantic structure (headings, bullets, paragraphs etc.), alignment (flush please), styling to clearly indicate sections (lines, colours, margins between paragraphs etc.). Line Length also falls in here (between 13-17 words in most cases, depending on font-face and size :D). The distan...

Full article: http://www.searchenginejournal.com/7-low-hanging-fruits-s...

Tweets

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