19 Oct '15, 5pm

Your Ad Stack is Broken: Here’s How to Fix it ASAP

Your Ad Stack is Broken: Here’s How to Fix it ASAP

If publishers begin investing in technology and opt for a better overall solution, the rest of the ad industry will start thinking beyond mere tags. Ideally, it’d be something of an “Ad Server 2.0” that is based on an open philosophy and can conduct a quick, single auction by connecting all the demand sources. This, combined with the recent push of OpenRTB 2.3, will allow publishers to start dictating their own tailored formats. They can deliver mostly rendered ads rather than have to bluntly render script tags.

Full article: http://www.semrush.com/blog/your-ad-stack-is-broken-heres...

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