19 Oct '15, 6pm

Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms

Paid search, mobile, display/banner ads and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This free 48-page guide from our sister site, Digital Marketing Depot, includes updates on the current trends and issues in paid media campaign management, outlines the capabilities these platforms provide and profiles leading vendors.

Full article: http://searchengineland.com/marketers-guide-enterprise-pa...

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