19 Oct '15, 1pm

Hyperlocal Marketing: 5 Ways to Drive In-store Traffic

Hyperlocal Marketing: 5 Ways to Drive In-store Traffic

The dictionary defines the term hyperlocal as “relating to or focused on a very small geographic community.” Hyperlocal marketing, therefore, consists of marketing activities that also concentrate on a tight geographic circle. Most local business marketing fits within the hyperlocal category. Aside from having a search engine-optimized, mobile-friendly website and claiming a listing in regional business directories , what are some ways that your company can use hyperlocal marketing tactics to drive in-store sales? Here are five to consider. 1. Geo-targeted Advertising When we think of advertising at the local level, our tendency is to focus on mainstream, offline media such as TV, radio, and print. The Yellow Pages (or one of its variations) also comes to mind. With the advent of hyperlocal online advertising options such as Facebook’s Local Awareness Ads or mobile apps li...

Full article: http://webmarketingtoday.com/articles/118767-Hyperlocal-M...

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