19 Oct '15, 1pm

Young Consumers Read More Reviews & Are More likely To Write Reviews

Young Consumers Read More Reviews & Are More likely To Write Reviews

Most consumers have read online reviews on a PC, and it’s still the most popular way of doing so. Consumers aged 18–24, however, are more likely to read reviews on other devices. Sixty-two percent of young consumers have read reviews on a browser on their phone (mobile internet), while 40 percent have read them on a tablet or on a mobile app.

Full article: http://searchengineland.com/young-consumers-read-reviews-...

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gcsaa.org 21 Oct '15, 12pm

Elizabeth Guertal, Ph.D., is a professor at Auburn University. She earned her B.S. and M.S. from The Ohio State University...