19 Oct '15, 10am

Bing Ads Remarketing Now Available For Search And Shopping Campaigns via @sengineland

Just ahead of the holiday surge, Bing Ads announced the launch of remarketing for search and shopping campaigns. The promise of Bing Ads retargeting capabilities came last year with the launch of Universal Event Tracking (UET). Earlier this month , Bing Ads retooled UET to make it more intuitive to implement and include more functionality. With remarketing in Bing Ads, you can serve ads on Bing and Yahoo search results (if the impression is served through Bing Ads) to users who have visited your website. It’s similar to RLSA in AdWords, but the remarketing extends to product ads in Shopping campaigns as well. You’ll need to have UET tags set up on your site to get started. Once that’s set, you create remarketing lists in the Audience section of the Shared Library in your Bing Ads account. Once you set up a campaign for retargeting, you’ll assign audiences at the ad group l...

Full article: http://searchengineland.com/bing-ads-remarketing-now-avai...

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Bing Ads Remarketing Now Available For Search A...

searchengineland.com 17 Oct '15, 9am

Just ahead of the holiday surge, Bing Ads announced the launch of remarketing for search and shopping campaigns. The promi...

Bing Ads Remarketing Now Available For Search A...

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Just ahead of the holiday surge, Bing Ads announced the launch of remarketing for search and shopping campaigns. The promi...

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