28 Sep '15, 4am

Google

Mobile has changed the game for both consumers and brands. Consumer expectations for immediacy and relevance are higher than ever, and successful brands are those that connect with people in the moments that matter most to them -- the I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments. Google is a company built on meeting people’s needs in the moment. Through our ads innovations, we’ve brought that ability to businesses large and small. On Monday afternoon at Advertising Week’s Times Center Stage , I’ll be announcing two new products, Customer Match and Universal App Campaigns, to help you be there and be relevant in those intent-rich moments that truly matter. Reach your most valuable customers with Customer Match 70% of online consumers agree that the quality, timing, and relevance of a brand’s message influences their perception of a brand.1 Google is...

Full article: http://adwords.blogspot.com/2015/09/Google-brings-you-clo...

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