26 Sep '15, 9pm

5 "Smart" #PPC Strategies That are Actually Dumb #SEM #PPCStrategy

Bing Ads Search: Bing Ads is easy to experiment with because it follows a nearly identical format to AdWords’ search marketing. In fact, you can even go as far as to import your AdWords account into Bing and adjust it from there. On Bing, you can expect less volume, but cheaper CPCs. Google Shopping: If you are an e-commerce advertiser, you should be running Shopping campaigns, which allow you to display images of your products on the SERP. While setting up and maintaining your feed can be an onerous task, the results are typically stellar. Remarketing: I’ll be honest, I think remarketing is one of the most genius things you can do with digital marketing. It allows you to launch ad campaigns targeted to those who have visited your site in the past and therefore are more likely to engage with you. It works well for a wide variety of businesses and is easy to set up. Google ...

Full article: http://www.searchenginejournal.com/ppc-worst-practices-5-...

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