29 Aug '15, 6am

Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly? vía @sengineland

In 2010, Steve Jobs made a prescient observation: When it comes to accessing information on smartphones, people strongly prefer apps over mobile browsers. A point Jobs left unsaid — perhaps because it is so obvious — was that in order for consumers to enjoy the advantageous experience apps provide them, they need to know the app exists . In other words, those apps must be somehow discoverable. While many users find apps by browsing inside an app store, another critical way they discover new apps is through mobile search engines, like Google. In this way, mobile search indeed serves a critical function to users: offering a bridge from the less desirable world of mobile Web browsing to a new world inside apps. Apps Threaten Google’s Search Business After users cross the bridge from mobile Web to apps, they likely don’t go back. This presents an existential threat to Google’s...

Full article: http://searchengineland.com/google-goes-app-interstitial-...

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