03 Aug '12, 4pm

Does SEO Even Work for Small Businesses?

Oh that isn't fair - a big though provoking blog like that just as I am about to clock off for the weekend :p I can't argue at all with most of what you say. The trend of Google being more dogged about keeping those high value clicks to themselves is undeniable and unlikely to stop in the very near future. However if what you say is true then the value of SEO could actually increase. If thousands of small businesses switch their SEO budgets to PPC then PPC prices will rise through the natural auction element (another win for Google). That could actually work well for SEO by helping govern any price gap between the two sources. Sadly, if that happens then it is the businesses that lose out as the cost of acquisition from all online sources rises. However the issue with ROI becoming harder to measure is a big one. I've always used the quantifiable nature of online marketing ...

Full article: http://www.seomoz.org/ugc/does-seo-even-work-for-small-bu...

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