31 Jul '15, 3pm
What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?
Now, most of the other people in the “Industry Only” zone on the third floor of the Anaheim Convention Center were advertising agency executives, brand managers, media and network executives, or technologists and platform executives from companies across the online and traditional media ecosystem. As both a former editor of a weekly newspaper and a former elected official in my small town, I figured that there was a big story behind the story of Bautista’s assignment. There was. This week, I got a chance to interview Dana Berchman, the Chief Digital Officer of Gilbert, Arizona. Here are my questions and her answers. But first, take a look at what it means 'Growing up Gilbert':