23 Jul '12, 5pm

5 Quick Tips for Writing a Successful Landing Page

is one that ends with the user buying or signing up for something (whatever you consider a conversion). Of course, this is much easier said than done. You can't make someone buy something. But by using a few different techniques you can certainly persuade them. Reel them in quick Make sure the heading on the page aligns with the search term bringing people to the site. You don't want someone searching for "SEO copywriting services" to land on a page with "SEO web designers" as the heading. Make sure they know right off the bat that they can find what they're looking for on your site. Also, when writing the copy, mention the most important things first (bullet points help too). Chances are people won't read all the copy on the page--they'll read the first few sentences and then skim through the rest--so make sure they can find it. Write in the second person Your visitor car...

Full article: http://www.searchengineguide.com/todd-bailey/5-quick-tips...

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