22 Jul '12, 3pm

5 Characteristics of a Great Product Page | Search Engine People | Toronto #webdesign #grafik

5 Characteristics of a Great Product Page | Search Engine People | Toronto #webdesign #grafik

Your Title tag should contain the keywords (search terms) that you want the page to rank highest for in searches. An example of a good Title tag for a specific model of backpack might be “Outdoor Expert XR-11 Internal Frame Backpack.” This tells search engines which people to send to your page and also effectively conveys the content of the page to the human reader: “Hey, I’m about to read about the XR-11 Internal Frame Backpack.” This also helps customers avoid clicking on a product that they definitely don’t want: “Oh no, I thought that the XR-11 was an external frame backpack. I don’t want an internal frame backpack.”

Full article: http://www.searchenginepeople.com/blog/5-signs-product-pa...

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