20 Jul '12, 11am

How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People

How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People

For anyone who's been involved in sales and pitching processes, you'll appreciate how much work it can take to win new customers. Not to mention the advertising and marketing that goes behind it to get into that position in the first place. So if you haven't got enough time to pitch to more than 5 million potential customers - maybe there's an easier way to go about this instead! If you’re a start-up and competing in a competitive industry, there’s no way you can compete with the budgets required at that level. So what better way than to market yourself than on YouTube! This year's great example of video marketing is Dollar Shave Club - selling razor blades for $1 each. For a UK equivalent, check out one pound fish . Now I don't know how many fish were sold as a result of this - but I would imagine quite a few people have made the trip down to Queens Market just to see the...

Full article: http://searchenginewatch.com/article/2193070/How-Dollar-S...

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