30 Jun '15, 11pm

Facebook Adjusts Algorithm for Videos, Changes How Views Are Counted for Advertisers by

Facebook Adjusts Algorithm for Videos, Changes How Views Are Counted for Advertisers by

Facebook is rolling out two significant video-related changes for both users and advertisers. Its news feed algorithm will be adjusted according to interactions with videos, and the company is going to change the way it charges advertisers for video views. Starting today, and over the coming weeks, an update to Facebook’s news feed algorithm will take into consideration actions taken on videos. In addition to considering likes, comments, and shares on a video, Facebook will now take into account things like whether a video was unmuted and/or viewed in full screen. Facebook believes these are good signs that a user wanted to see a video, and will use these actions to rank videos in peoples’ news feeds going forward. As a result of this change, people who tend to watch a lot of videos posted to Facebook will now start to see more of them. Conversely, those who tend not to en...

Full article: http://www.searchenginejournal.com/facebook-adjusts-algor...

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