30 Jun '15, 6pm

SPONSOR MESSAGE: Attribution Modeling for Data-Driven Marketers

Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models arenít up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics deserve credit for each conversion. The findings in this report from AdRoll should provide guidance on how to measure your campaign performance in the long and short term.

Full article: http://searchengineland.com/sponsor-message-attribution-m...

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SPONSOR MESSAGE: How To Be Successful in Mobile...

searchengineland.com 27 Jun '15, 11pm

Mobile is increasingly becoming the main screen accessed throughout the day, and mobile marketing, in turn, has developed ...

SPONSOR MESSAGE: How To Be Successful in Mobile...

searchengineland.com 26 Jun '15, 6pm

Mobile is increasingly becoming the main screen accessed throughout the day, and mobile marketing, in turn, has developed ...

New sponsor for Irish PGA Championship

New sponsor for Irish PGA Championship

pga.info 30 Jun '15, 12pm

LowFuelcard.ie to sponsor Irish PGA Championship 30 Jun 15 ** Brian Owens (Dundalk GC), Michael McCumiskey and Joe Barrett...

10 Reasons Why Marketers Should Use Quora

10 Reasons Why Marketers Should Use Quora

semrush.com 09 Jul '15, 4pm

The Quora community is vast and made up of dedicated users who trust it as a source of reliable information, which present...