30 Jun '15, 5pm

How To Setup Enhanced Ecommerce Impressions Using Scroll Tracking

How To Setup Enhanced Ecommerce Impressions Using Scroll Tracking

A version of this post originally appeared on Google Analytics Certified Partner InfoTrust's site. by Nate Denlinger, Web Developer at GACP InfoTrust, LLC One of our specialities here at InfoTrust is helping ecommerce businesses leverage their web analytics to make better data-driven marketing decisions. This typically starts with installing Google’s Universal Analytics web analytics software and utilizing all of the functionality that is offered with Enhanced Ecommerce tracking capabilities. Enhanced Ecommerce provides you with a complete picture of what customers on your site are seeing, interacting with and purchasing. One of the ways you track what your customers are seeing is with product impressions (whenever a user sees an image or description of your products on your website). Normally, you track what products users see or impressions by simply adding an array of p...

Full article: http://analytics.blogspot.com/2015/06/how-to-setup-enhanc...

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