30 Jun '15, 5pm

The PB&J of the Marketing World: Content Marketing and SEO

SEO has come a long way since its inception. Once thought to be its own distinct department, effective SEO is now woven into every corner of marketing strategy. Although keywords and phrases still play a large role in SEO, the focus has shifted from pandering to Google with a jumble of keywords to anticipating what users are looking for and determining how to deliver it to them. Modern marketers now know that SEO is much more effective when integrated into larger strategies.

Full article: http://www.semrush.com/blog/the-pbj-of-the-marketing-worl...

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