30 Jun '15, 2pm

The Evolution of Google SERPs And How to Benefit From It #semrushchat

Google’s search algorithms are not constant; Google alters them hundreds of times each year. Some of these changes are minor and do not have much impact on SEO strategy, and some of them have truly catastrophic consequences. Our chat participants told us how they dealt with the most challenging Google updates. First of all, let’s go way back in time: in November of 2003, Google announced the Florida update, which put an end to the low-value optimization tactics of 1990s. It had a disastrous effect on many websites and actually ushered in a new era of SEO.

Full article: http://www.semrush.com/blog/the-evolution-of-google-serps...

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