30 Jun '15, 2pm

12 Important Content Marketing Metrics You Aren’t Measuring by @IAmAaronAgius

A shocking 49% of marketers only use basic metrics such as clicks and downloads to measure content effectiveness. Another 17% have no metrics in place at all. What a sad thought! As marketers, it’s our job to bring tangible results to our clients. They’re trusting you and I to build relationships with customers and increase their cash flow. Bringing quantifiable results seems like the least we can do. As businesses move more and more of their budget into content marketing , we must find ways to align our results with their goals. It’s time that we start measure what matters – not just what’s easy to track. 1. Average Finish Like engaged time, average time to finish reveals the engagement level of your content. In Google Analytics, it’s calculated as the Average Event Value for the “Content Bottom” action. Look at the last column and see the time expressed in seconds. Justi...

Full article: http://www.searchenginejournal.com/12-important-content-m...

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