30 Jun '15, 10am

Are There Really Any Outdated Link Techniques?

I’ve written articles and even done a presentation where there were a few people who complained that I obviously didn’t know what I was talking about since I mentioned that you could still do something like submit your site to a good directory or email to ask for a link in someone’s resource page. (You can’t imagine the comments when I mentioned Toolbar PageRank in 2014, which some of my clients did still use as a metric at the time so it was indeed something we looked at.) To many people hoping for a new magic pill, any technique that isn’t brand spanking new and doused with dazzling made-up words is outdated and suspect but these people aren’t seeing the fact that many techniques, no matter how outdated they think they are, can still work as long as they aren’t the sole method of getting links.

Full article: http://searchenginewatch.com/sew/opinion/2415218/are-ther...

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