29 Jun '15, 11pm

To my team, at 20

This is what I said at Portent’s 20th-anniversary party. It’s also a kind of open letter to my team. For posterity, I’m posting it here. If you really want to know what we’re all about, this is a really good place to start: 20 years ago when I started Portent, as my accountant filled out our paperwork, he asked “What do you do?” I said “Information design.” He raised an eyebrow and asked “aruh?” I explained “We build websites, help clients generate PDFs, and we write great copy for them.” He said “uhhh…” Then he said, “I’ll just say you’re a writer.” Oy. Ten years later someone interviewed me for a PSBJ article. He asked me what my exit strategy was. How was I going to grow my company 400% in the next year? When was I getting my first round of venture capital (this was during the 2nd bubble)? When I said I wasn’t, he said, somewhat snottily, “Oh, you’re building a lifestyl...

Full article: http://www.portent.com/blog/random/to-my-team-at-20.htm

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