29 Jun '15, 10pm

Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings

Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings

At AOL Search, Google is out, Bing is in. Microsoft and AOL have signed a new 10-year agreement for Bing to provide search listings and ads to AOL as of January 1, 2016. When Google first won the AOL deal back in 2002, it was a huge deal for that company. Google was still up-and-coming; AOL had substantial search traffic. Google managed to renew the deal every time it came up since, such as in 2010 . But no more. That’s no great loss for Google, however. AOL has only about 1% of the search traffic in the US, versus Google’s 65%. Google will likely not notice the loss. Potentially, the company didn’t even fight for or hard to renew the deal (we’re checking on this). The loss even helps Google argue that it’s not as completely dominant in search as it’s often criticized for. It’s still a great win for Bing. It recently passed the 20% share mark in the US, and the AOL deal wi...

Full article: http://searchengineland.com/microsoft-signs-10-year-deal-...

Tweets

Bing Signs Ten Year Deal To Power AOL Search

seroundtable.com 30 Jun '15, 12pm

Bing announced big news for them, that they took the AOL search partnership deal away from Google and will start powering ...

Microsoft drops display ad, map making business - TODAYonline

Microsoft drops display ad, map making business...

todayonline.com 29 Jun '15, 9pm

SEATTLE - Microsoft Corp said on Monday it will hand over its display advertising business to AOL Inc and sell some map-ge...

SearchCap: Bing Powers AOL, Uber To Bing Maps &...

searchengineland.com 30 Jun '15, 9pm

Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards Brand posts on Google+ will no longer be displayed in th...

Google Loses Long-Term Search Partnership With ...

searchenginejournal.com 30 Jun '15, 2pm

As per the terms of a deal announced today between AOL and Microsoft, Google will be replaced by Bing as the default searc...

[email protected] Signs Deal With @Oracle To Attract New ...

searchengineland.com 29 Jun '15, 7am

Yahoo’s latest move to increase its search share and user base is a new partnership with Oracle that ties Yahoo to new Jav...

Google Ads Can Now Show Ratings From Google My Business Listings by @mattsouthern

Google Ads Can Now Show Ratings From Google My ...

searchenginejournal.com 02 Jul '15, 5pm

Bidding & Optimization Strategies for the Modern Search Marketer The key to success for today's modern search marketer is ...

Yahoo Signs Deal With Oracle To Attract New Use...

searchengineland.com 28 Jun '15, 8am

Yahoo’s latest move to increase its search share and user base is a new partnership with Oracle that ties Yahoo to new Jav...

U.S. #Walks Back Demand for #Military #Inspecti...

weeklystandard.com 29 Jun '15, 6pm

Here's a news bulletin from the Iran talks in Vienna: US says system reached to give UN access to suspect Iran sites Vienn...

Airbnb-style listings top hotel rooms in Spain

Airbnb-style listings top hotel rooms in Spain

luxuo.com 29 Jun '15, 10am

The number of beds listed by online home rental services like Airbnb in Spain surpassed the number on offer by hotels last...

Uber Buys Microsoft's Mapping Tech to Lessen Re...

searchenginewatch.com 30 Jun '15, 3pm

Controversial cab booking firm Uber has acquired mapping assets from Microsoft Bing as the firm looks to lessen its relian...

Product Listing Ads are key for retailers - not...

searchenginewatch.com 29 Jun '15, 10am

For retailers, the product feed can be a valuable asset in your advertising strategy. It acts as the base to help translat...

SearchCap: Russia Right To Be Forgotten, Bing A...

searchengineland.com 06 Jul '15, 9pm

Google AdWords Location Extensions Can Also Show Ratings Stars Now Ratings from Google My Business page listings are autom...

Google Makes Clicking On Mobile Ads Harder

Google Makes Clicking On Mobile Ads Harder

seroundtable.com 29 Jun '15, 12pm

Google announced late last week that they are making three changes to how mobile ads work in their network, in order to he...

Choosing the Right Images for Your Ads- July 14...

searchengineland.com 29 Jun '15, 6pm

In an online ad world ruled by character count limits, it’s essential that the images you choose to represent your busines...