29 Jun '15, 5pm

Study By Former FTC Advisor Tim Wu Claims Google Local Search Results Violate Competition Laws

The Wall Street Journal reports researchers from Columbia Law School and Harvard University Business School claim Google is degrading its search results by delivering self-promoted content over results based on relevancy. Sponsored by Yelp, a complainant listed in the EU’s antitrust case against Google, the study was conducted by former FTC advisor Tim Wu from Columbia Law School and Harvard Business School’s Michael Luca. The two researchers surveyed 2,500 Internet users, randomly delivering two sets of results for local-intent searches to determine which links users preferred. One page showed search results ranked purely on relevancy using Google’s algorithm, with links from review sites like Yelp and TripAdvisor prominently displayed. The other page served up results currently displayed by Google with its own services given preference. According to the Wall Street Journ...

Full article: http://searchengineland.com/study-by-former-ftc-advisor-t...

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