29 Jun '15, 2pm

Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout

There’s nothing more local than your pocket. On a recent Local University hangout on mobile and local , local search and analytics experts gave some great insights on the growing importance of mobile search and mobile site design. LocalU, the host of the hangout, is an organization dedicated to teaching small business owners how to succeed online through local online searches. Today’s customers understand local and mobile without a second thought. Just think about how many times a day you or your colleagues whip out your iPhone and Google “lunch takeout” while also asking Siri for directions to the nearest gas station. We get it as consumers, of course, but do local business owners really understand the importance of mobile? Businesses are literally losing opportunities by not having a truly mobile-friendly website experience for customers. In fact, 93.3 percent of small b...

Full article: http://searchengineland.com/mobile-friendly-isnt-enough-l...

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