29 Jun '15, 2pm

12 Add-Ons When Setting Up Google Analytics

One of the great things about Google Analytics, other than the fact it's free, is how simple it is – easy to set up and easy to use. But if you want to get the most out of your website data, there is additional functionality you can enable that isn't turned on by default. Here's my checklist for running Google Analytics to its fullest potential – because better data means a stronger ability to form better insights and make better decisions around your digital marketing activity. 1. Goals If you are asking the user to take an action on your site, you should be tracking it. This could range from making a purchase, signing up to an email newsletter, or even submitting a form. Setting up Goals allows you to not only measure and report on these conversions, but to analyse the traffic source, device, and location. A monetary value can also be assigned to each goal to assist in R...

Full article: http://searchenginewatch.com/sew/how-to/2415237/12-add-on...

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