29 Jun '15, 1pm

Keep It Simple Stupid: A Recap of The Unbounce Conversion Road Show by @ericvanbuskirk

Keep It Simple Stupid: A Recap of The Unbounce Conversion Road Show by @ericvanbuskirk

Editor Note: Eric was given a press pass by Unbounce to attend the event. No other compensation or agreements were offered and coverage was not guaranteed. I attended the last leg of “The Conversion Road Show ,” put on by the landing page conversion and optimization company Unbounce, in Boston on June 8th , 2015. This is the first conference series by Unbounce, and by many measures it was a big success. The conferences were sold out in all cities: New York, Toronto, Chicago, and Boston. The Boston conference packed a lot of speakers into an 11:30 AM- 5:30 PM schedule with more than 150 people in attendance. The number one takeaway from speakers in Boston was less is better . Minimalist website design caught on like wild-fire in the past two years and is equally prevalent in the world of conversion rate optimization (CRO). The KISS principle (Keep it Simple Stupid) is very ...

Full article: http://www.searchenginejournal.com/keep-simple-stupid-rec...

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