29 Jun '15, 2pm

How to Make a Boring Industry Sexy with Content Marketing

How to Make a Boring Industry Sexy with Content Marketing

As we said, any industry is interesting to those who need genuine help with something. That should mean no industry is boring and anyone can turn their niche into a success. The problem is so many industries are connected to business jargon, and this damage is self-inflicted. Stop talking like you’re a lawyer (even if you happen to be a lawyer). The average person should easily understand the language. You can explain absolutely anything without the jargon. Make sure your content is simple to understand.

Full article: http://www.semrush.com/blog/how-to-make-a-boring-industry...

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