29 Jun '15, 1pm

5 Easy To Fix Reasons You're Not Getting Qualified Leads From AdWords

Potential customers are searching for solutions to their problems every day and AdWords is the perfect way to get in front of them at the exact moment they're looking. They click your ad, show up on your site and convert into a lead for your sales team. Awesome right? Actually, there are many companies where getting a new lead causes dread instead of excitement because the lead isn't qualified. "One more crappy phone call to make" goes through the mind of the salesperson. Today I'll explain 5 reasons your AdWords may be delivering unqualified leads AND I'll explain what steps you can take to improve your lead quality. Let's get to it. 1. Poor Keyword Matching If you're getting unqualified leads, your keywords are the first place to look. And not just the keywords, but the match types. The most common offender will be broad match keywords. This keyword type gives Google gre...

Full article: http://www.searchenginepeople.com/blog/15061-qualified-le...

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