29 Jun '15, 1pm

Use Google Analytics To Stop Wasting Remarketing Dollars On People That “Just Aren’t That Into You”

Use Google Analytics To Stop Wasting Remarketing Dollars On People That “Just Aren’t That Into You”

I’ll share three strategies, using Google Analytics, that insure your remarketing efforts are actually targeting people who are potential customers and not wasting impressions on the visits that “Just Aren’t That Into You.” Your click-through rate (CTR) will increase when you aren’t endlessly pestering disinterested users with wasted impressions, and Google’s algorithm will serve your ad more frequently, on more premium placements, to the users that are interested in your offer.

Full article: http://searchengineland.com/use-google-analytics-stop-was...

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