29 Jun '15, 12pm

Google Makes Clicking On Mobile Ads Harder

Google Makes Clicking On Mobile Ads Harder

Google announced late last week that they are making three changes to how mobile ads work in their network, in order to help with accidental ad clicks. Google said that some studies have shown almost as much as 50% of clicks on mobile ads are accidental. So Google is going to make it harder to click on these mobile ads in three ways: (1) Blocking clicks that happen close to the image edge: On mobile image ads, Google has identified the image border as an area prone to accidental clicks when users are trying to click or scroll to adjacent content. Now, they must click on a more central part of the image to navigate to an advertiser’s website or app. (2) Blocking clicks on the app icon: On in-app interstitial ads, users will no longer be able to click on the app icon of an install ad given its proximity to the ad close button. Instead, users must click on the call-to-action ...

Full article: https://www.seroundtable.com/google-mobile-ads-accident-2...

Tweets

Google "Slow To Load" Label

Google "Slow To Load" Label

seroundtable.com 29 Jun '15, 12pm

Google tested red slow labels in the mobile search results back in February. This month Google began testing another form ...

Google Ads Can Now Show Ratings From Google My Business Listings by @mattsouthern

Google Ads Can Now Show Ratings From Google My ...

searchenginejournal.com 02 Jul '15, 5pm

Bidding & Optimization Strategies for the Modern Search Marketer The key to success for today's modern search marketer is ...

Is It Time For Google To Rank News Content Behi...

searchengineland.com 28 Jun '15, 3pm

For years, Google has suppressed the ability for paid news content to rank well in its search results. It’s time for that ...

Google Adds Pinterest, Vine, and More To New Mobile Search Carousel by @mattsouthern

Google Adds Pinterest, Vine, and More To New Mo...

searchenginejournal.com 27 Jun '15, 6am

Google announced an addition to its mobile search results that will give people quick access to what the company feels are...

Google Play Music Ads

seroundtable.com 24 Jun '15, 11am

Google announced a new ad unit for Google Play Music. Google now has an ad-supported version in the U.S., bringing free mu...

Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings

Microsoft Signs 10-Year Deal For AOL To Use Bin...

searchengineland.com 29 Jun '15, 10pm

At AOL Search, Google is out, Bing is in. Microsoft and AOL have signed a new 10-year agreement for Bing to provide search...

Google AdWords Read Now Ads

Google AdWords Read Now Ads

seroundtable.com 08 Jul '15, 12pm

Pete Meyers from Moz spotted potentially a new ad format from Google named "Read Now Ads." He posted a screen shot of the ...

buy it now

cdbaby.com 09 Jul '15, 6pm

LUXURY is the first Single released by Lyrical Architect's Dtayls and Que of Mosart Records. This is the first release to ...

Reaching consumers through the music they love:...

adwords.blogspot.com 23 Jun '15, 4pm

With over 30 million songs, Google Play Music provides access to the music people want. And today, we’re introducing a fre...

SearchCap: Yelp Study On Google, Local Search P...

searchengineland.com 29 Jun '15, 9pm

Choosing the Right Images for Your Ads- July 14 Webcast A picture is worth a thousand words Study By Former FTC Advisor Ti...

Choosing the Right Images for Your Ads- July 14...

searchengineland.com 29 Jun '15, 6pm

In an online ad world ruled by character count limits, it’s essential that the images you choose to represent your busines...

The clever hack that makes `items.map(&:name)` ...

rubyflow.com 01 Jul '15, 7pm

× The Ruby and Rails community linklog Made a library? Written a blog post? Found a useful tutorial? Share it with the Rub...

Product Listing Ads are key for retailers - not...

searchenginewatch.com 29 Jun '15, 10am

For retailers, the product feed can be a valuable asset in your advertising strategy. It acts as the base to help translat...

Mobile Users Can Now Add Reviews On Google Businesses

Mobile Users Can Now Add Reviews On Google Busi...

seroundtable.com 10 Jul '15, 12pm

Mike Blumenthal spotted that mobile searchers can now find a business using their mobile device on Google and add a review...

The #Google Mobile Search Carousel Adds Pintere...

searchengineland.com 28 Jun '15, 2pm

Whether you are looking for Pinterest pins, Vines, Houzz idea books or Food Network recipes, you can now browse through mo...