29 Jun '15, 10am

Does Thumbtack + Google Ventures = Conflict of Interest?

Does Thumbtack + Google Ventures = Conflict of Interest?

A couple of weeks ago, Thumbtack.com was nailed with a manual penalty by Google. They had violated one of the Webmaster Guidelines ; “Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link.” Many people are under the impression that if money isn’t involved, then it’s not breaking the rules. Clearly, that’s not the case. The “funny” thing about thumbtack is that Google is their largest investor. Google Ventures led a $100 Million round of Thumbtack financing last August. Most VC firms are looking for a 30 – 40 percent year-over-year return on their investment. As you can imagine, that tends to create a lot of pressure to figure out a way to grow fast. Of course, one way to grow fast...

Full article: http://searchenginewatch.com/sew/opinion/2414819/does-thu...

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