29 Jun '15, 10am

Product Listing Ads are key for retailers - not just through Google and Bing campaigns, but acr..

For retailers, the product feed can be a valuable asset in your advertising strategy. It acts as the base to help translate and automate a catalog of SKUs into ads on both search and social: Google Product Listing Ads (PLAs) via Shopping campaigns or Bing Product Ads in search and Facebook Dynamic Product Ads in social . Making the most of product advertising means starting with a clean feed and understanding the nuances of each channel, as PLAs, Product Ads and Dynamic Product Ads all act and operate differently, although they could be working off the same foundation. Google Product Listing Ads and Bing Product Ads Within search, PLAs and Product Ads are not triggered by keywords in the same way text ads are, so this is why ensuring you have rich and accurate titles and descriptions in your feed is of utmost importance. Keep a lens of how a consumer searches when adjustin...

Full article: http://searchenginewatch.com/sew/opinion/2413921/putting-...

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Putting Your Product Feed to Work Across Search...

searchenginewatch.com 23 Jun '15, 10am

For retailers, the product feed can be a valuable asset in your advertising strategy. It acts as the base to help translat...

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courts.com.sg 29 Jun '15, 1am

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@seungriVEVO similar product :D

@seungriVEVO similar product :D

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The WHO defines Probiotics as “Live microorganisms which when administered in adequate amounts confer a health benefit on ...

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courts.com.sg 06 Jul '15, 2am

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Bing Signs Ten Year Deal To Power AOL Search

seroundtable.com 30 Jun '15, 12pm

Bing announced big news for them, that they took the AOL search partnership deal away from Google and will start powering ...

Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings

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searchengineland.com 29 Jun '15, 10pm

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namestation.com 29 Jun '15, 4am

Find name ideas for startups, businesses, apps, brands Our intelligent name generators help you come up with creative name...

10 Marketing Campaigns From Big Brands That Won Over Reddit by @albertcostill

10 Marketing Campaigns From Big Brands That Won...

searchenginejournal.com 30 Jun '15, 11am

It didn’t take Reddit very long to become known as “the front page of the Internet.” During its decade of existence, Reddi...

Google Makes Clicking On Mobile Ads Harder

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seroundtable.com 29 Jun '15, 12pm

Google announced late last week that they are making three changes to how mobile ads work in their network, in order to he...

Search Ascending: The New Brand Strategy via @s...

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As part of the overall marketing mix, search has functioned largely as a direct response utility for marketers, complete w...

MFT's July New Product Launch

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We have finally made it to the New Product Launch! That means that you can go shopping and buy all the new July products t...