28 Jun '15, 2pm

How to optimize your welcome emails [infographic] by @wonderwall7

Most of that should be obvious to most people – (that said – a lot of the obvious tends to not get acted on :D). Welcome vs Other emails. The welcome email is Expected – in fact, it was kind of requested. If your open rate for Welcome emails is low, you may have a serious problem. Immediate vs Delayed sending. This one is a blatant “duh” – if I’ve gone to the effort to take an action, I expect a response. There is nothing worse than sitting there refreshing your in-box 17 times waiting for the response. Titles. Personally, I find this varies a lot – it does depend on why they are signing up. That said, I don’t see why you’d include some of those terms in a “welcome” or “thanks for signing up” email. Whitelisted? Cheat! Don’t include the offer in the welcome email. Tell them in the welcome email that they will shortly get the offer – and suggest they whitelist you Want more...

Full article: http://www.seocentro.com/cgi-bin/rss/go.pl?uid=84890

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