28 Jun '15, 3pm

The Periodic Table Of #SEO Success Factors: 2015 Edition Now Released - #digitalmarketing

— It’s common that search engines these days show direct answers that are taken off web pages. But is it a success for a page to be scraped for its content in this way, if the answer means there’s no need to click to the page at all? We decided yes. First, being picked to provide a direct answer seems a sign of trust, which may help a site for other types of queries. Second, while there’s concern, there’s also some evidence that being selected as a direct answer can indeed send traffic. The survey put this at a 1.8 weight, but the Search Engine Land editors felt having it debut at +1 was more appropriate.

Full article: http://searchengineland.com/periodic-table-of-seo-2015-ed...

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