28 Jun '15, 3pm

Is It Time For Google To Rank News Content Behind Paywalls Better?

For years, Google has suppressed the ability for paid news content to rank well in its search results. It’s time for that to change, given how Google doesn’t suppress other types of paid content. The change may help people value news content more. It might also produce real revenues for news publishers, if they can come together on an “all access” subscription plan run through Google. The Paid News Problem Many news publications have “paywalls,” where people can’t read content unless they have a paid subscription. Some of these are very strict, such as with The Times of London . If you don’t pay, you don’t get to read. Some are “leaky,” such as with the New York Times . It allows people coming from Google or from social networks to read some or all content for free. Strict paywalls pose a big problem for Google. The company has long said that searchers generally don’t like...

Full article: http://searchengineland.com/time-for-google-to-rank-paid-...

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