27 Jun '15, 3am

Facebook Adds ‘Videos’ Tab to Page Insights: Track Metrics Across Custom Date Ranges by @mattsouthern

Facebook Adds ‘Videos’ Tab to Page Insights: Track Metrics Across Custom Date Ranges by @mattsouthern

Facebook announced a useful new addition today that will help page owners measure the success of their videos across custom date ranges. Previously, page admins could only track video metrics on a video-by-video basis. Now there’s a new ‘Videos’ tab in Page Insights that will allow admins to view the overall performance of all videos posted across any date range of their choosing. In the new videos tab, admins can measure views vs. 30-second views, as well as toggle between Organic vs. Paid, Auto-Played vs. Clicked-to-Play, and Unique vs. Repeat. By tracking these metrics over a custom time period, admins can more accurately determine how their audience views their page’s videos day-by-day. Another important metric highlighted in the videos tab is top videos posted within a specific date range, which is measured based on reach, views, and average completion. With this info...

Full article: http://www.searchenginejournal.com/facebook-adds-videos-t...

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