23 Jun '15, 10am

Putting Your Product Feed to Work Across Search and Social

For retailers, the product feed can be a valuable asset in your advertising strategy. It acts as the base to help translate and automate a catalog of SKUs into ads on both search and social: Google Product Listing Ads (PLAs) via Shopping campaigns or Bing Product Ads in search and Facebook Dynamic Product Ads in social . Making the most of product advertising means starting with a clean feed and understanding the nuances of each channel, as PLAs, Product Ads and Dynamic Product Ads all act and operate differently, although they could be working off the same foundation. Google Product Listing Ads and Bing Product Ads Within search, PLAs and Product Ads are not triggered by keywords in the same way text ads are, so this is why ensuring you have rich and accurate titles and descriptions in your feed is of utmost importance. Keep a lens of how a consumer searches when adjustin...

Full article: http://searchenginewatch.com/sew/opinion/2413921/putting-...

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