11 Jul '12, 11am

Twitter Advertising Guide

Twitter Advertising Guide

Twitter has grown to over 500 million users and is expected to see ad revenues grow as well. Making most of its money from advertising, Twitter is expected to post ad revenues of $259.9 million this year, according to researcher eMarketer. Twitter advertising is different from most of the online advertising options out there, with elements of cost-per-click, display, and social media ads all wrapped up in 140 characters or less. Like other social ads, advertisers can form a relationship with consumers directly where they can engage with and share marketing messages. Ads become part of the discovery process on Twitter with ads appearing in content and integrated into the users experience. They appear to be more relevant since they are shown partially based similarity of the followers the accounts have in common. A unique feature to Twitter ads is that users can engage on mu...

Full article: http://searchenginewatch.com/article/2190651/Twitter-Adve...

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