09 Jun '15, 11am

5 Recent Updates from Bing Ads You Need to Know About

5 Recent Updates from Bing Ads You Need to Know About

The paid search world has seen a lot of changes in the last six months, from Google's mobile-preferred algorithm , to the revised terms between Yahoo and Bing. Today, we're going to drill down into a few top updates on what's been going on at Bing Ads over the last few months. 1. Bing Hits 20 Percent in the U.S. In April comScore announced that Bing reached 20 percent , search market share on desktop in the United States for the first time. Six years ago, Bing's search market share was just 8 percent. Microsoft has also boasted about the integration of Cortana (powered by Bing) on the Windows 10 desktop . Laying the groundwork for more volume for Bing as Windows 10 launches July 29, 2015. 2. Setting the Stage for Remarketing in Paid Search Universal Event Tracking , launched in late 2014, sets the stage for future search remarketing capabilities with Bing Ads (currently in...

Full article: http://searchenginewatch.com/sew/how-to/2411898/5-recent-...

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