08 Jun '15, 12pm

Google: Traffic From Search A Quality Indicator? Not Necessarily.

Google: Traffic From Search A Quality Indicator? Not Necessarily.

An interesting question came up in the Google hangout from last Friday. A webmaster asked, can you assume that if Google is not sending traffic to you from a certain page, that Google deems the page to be low quality and you should thus remove that page from your web site or block Google from crawling it. Asked another way - we know SEOs are obsessed about making sure every single page on their web site is high quality. With PageRank not being a reliable source of that information, can you use Google referrals as an indicator? John Mueller from Google answered that question at the 3:35 mark into the video. John said: Using just the traffic from search as an indicator for the quality of your web site might work sometimes but I wouldn’t say this is the main way you should be looking at the quality of your content. Because otherwise if you start with a new website, it does;’t...

Full article: https://www.seroundtable.com/google-traffic-referrals-a-q...

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