29 May '15, 2pm

Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search

In some implementations, search results are retrieved from a data structure. In some implementations, the data structure also contains data regarding relationships between topics, links, contextual information, and other information related to the search results that the system may use to determine the ranking metrics. For example, the data structure may contain an unordered list of movies, along with the awards and reviews for each respective movie. The search system may use the awards and reviews to determine a ranking of the list, and may present the search results using that ranking.

Full article: http://searchengineland.com/structured-data-serps-googles...

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