29 May '15, 12pm

How to Create Content Even If You're a Terrible Writer

How to Create Content Even If You're a Terrible Writer

Understanding the audiences motivations is key. You can produce the best written bit of content the world has ever seen – with attention grabbing titles, witty word play, perfect examples … … but if it’s about a topic no-one is interested in, it won’t do you much good. So – before you take any other step – you need to decide who you are writing for (the two primary audience types are customers/clients and those in your industry. Each of those have subgroups – such as existing clients, industry peers, those researching your industry etc.). Once you know who, you can research what. You can use various tools to find hot/trending topics or material that gets interest (there’s and adver-torial on here right now for ahrefs tool for this!). Alternatively, just use something like alltop.com or similar to see what your industry is currently churning out. Now you know who and what …...

Full article: http://www.searchenginejournal.com/produce-great-content-...

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