28 May '15, 11pm

Developers

Developers

Google will unveil a new campaign type designed specifically for app marketers at Google I/O, the company’s annual developer conference, which kicks off Thursday. Dubbed Universal App Campaigns because the ads automatically reach across Google Search, mobile app network AdMob, sites in the Mobile Display Network and YouTube on iOS and Android devices and the Google Play store on Android. Developers can set up and launch the campaigns either through AdWords or the Google Play Developer Console. Think of it as AdWords Express for Developers with scale and pricing based on outcomes rather than clicks. Advertisers put in four lines of ad text that can be used interchangeably and have the option of uploading a video for YouTube ads. They then set their location and language targets, budget and bid strategy such as target cost-per-install (CPI). Once the campaign is set, Google ...

Full article: http://searchengineland.com/google-adwords-universal-app-...

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